Show your Jean Up spirit and join the BC Hydro Power Pioneers in support of BC Children's Hospital Foundation's Jean Up campaign. Share in the mission to make jeans a symbol of something bigger—helping kids get out of their hospital gowns and back into their jeans.

Proceeds from all Jean Up products benefit the BC Children's Hospital Foundation Jean Up campaign.

Share your #JeanUp selfie with us.

Don’t forget to tag @bcchf on your social media channels and add a virtual Jean Up sticker to your posts (just enter BCCHF into the GIF search on Instagram). 

Availability: Jean Up orders will begin shipping in early April in preparation for the BC Children's Hospital Jean Up campaign (previously Jean Day) that now runs the entire month of May.