• 65 page softcover.
• Product Weight: 0.25 kg
• All proceeds from the sales of this book go to BC's Childrens Hospital through the BC Hydro Power Pioneers Miracle Millions Campaign.

In 1989, BC Hydro launched a program that would revolutionize how British Columbians lived, how businesses achieved their bottom lines, and how building codes and appliance standards were written.

It was a simple but game-changing idea called Power Smart. Since then, Power Smart has become a household name in B.C., synonymous with the efficient use of electricity. It is one of the greatest Canadian conservation-marketing campaigns in a generation.

Power Smart has affected every B.C. resident, whether through their use of the popular Refrigerator Buy-Back Program or the CFL light bulb, which has now replaced the old-fashioned incandescent. Power Smart did nothing less than transform BC Hydro into a cultural force that sold the concept of electricity conservation to its customers — a counterintuitive, creative, and bravely progressive achievement.

Using electricity more efficiently, rather than continually generating more, has brought significant savings to residential, commercial, and industrial consumers. And it’s brought a new awareness, both to the public and within BC Hydro itself, of the fine balance between producing and conserving electricity in a world that can’t afford to squander its natural resources. This is the story of how that transformation came to be, and of the people who made it happen.

Free Reflective Bag with Every Book Purchase!

As a special thank you, every book purchase comes with a free Reflective Shopping Bag! 

• The shopping bag will be completely free—you will not be charged for it at checkout.

It's the perfect way to carry your new book and any other purchases!